The Saltwater Institute – Recommended Reading

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Can companies that promote social values and believe in doing good survive and prosper in today's cutthroat environment? "Absolutely," says Tom Chappell, Co-founder and CEO of Tom's of Maine, the world-famous natural personal care products company, in his book Managing Upside Down (William Morrow, September 1999).

At the heart of Managing Upside Down are The Seven Intentions® of Values-Centered Leadership. Each Intention is a step along the path to running a business profitably without losing sight of the company's social and moral responsibilities. In the book Chappell explains how to implement The Seven Intentions® and shows how they have worked for Tom's of Maine.

Managing Upside Down reinvigorated Tom's of Maine, allowing the creative juices to flow. Tom Chappell flattened the hierarchical structure and divided employees into small working teams. Most importantly, though, he made sure that no one lost sight of the company's reason for being—its values and its mission. By following The Seven Intentions® of Values-Centered Leadership, managers anywhere can achieve similar far-reaching results.

By presenting a behind-the-scenes look at his own company along with a step-by-step guide for implementing values-centered management, Tom Chappell provides leaders with the insights they need to run their businesses with their heads and their hearts. Managing Upside Down is bound to become the classic guide to values-centered leadership, much as his first book, The Soul of a Business, set the standard in the early '90s.